CASE STUDY
FC Tucson
FC Tucson used FanIQ One to drive a major shift toward digital ticket sales by combining lifestyle audience targeting with scalable FanIQ creative templates for game previews, urgency campaigns, discounts, and theme events.
After previously seeing less than 20% of ticket sales happen online, FC Tucson drove more than 75% of sales online in 2025, supported by a stronger digital campaign strategy through FanIQ One. Campaigns focused heavily on game preview content, limited-time offers, and event-specific promotions, helping the club reach new fans beyond its existing base. College students and families in the Tucson area were among the strongest-performing audiences for bringing in new fans and driving digital ticket purchases.
75%+
Online Sales
Game Preview & Urgency Campaigns
New Local Fan Audiences
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