CASE STUDY
Nashville Predators
The Nashville Predators used FanIQ One to drive ticket sales across theme night promotions, regular ticket campaigns, and FEVO / Ticketmaster-powered offers
By pairing FanIQ audience targeting with FanIQ Theme Night Video Templates, the Predators were able to quickly launch creative tailored to specific promotions and fan segments. Across Snapchat and TikTok, campaigns generated a 4.74X ROAS and 1,344 total ticket purchases. FanIQ also helped the Predators capitalize on timely cultural moments and high-intent fan segments. A Heated Rivalry audience campaign generated a 5.45X ROAS and 167 purchases, while a Pride Night promotion delivered an 8.15X ROAS and 40 purchases.
4.74X
ROAS
1,344
Purchases
FanIQ Theme Night Video Templates
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