Through a Laylo integration and waitlist-driven strategy, FanIQ helped the festival engage fans earlier in the buying journey before the lineup was even announced. The campaign generated 272 DropRSVPs at $9.13 per DropRSVP, while purchases from fans who signed up for the drop delivered a 19X ROAS. By pushing the waitlist strategy earlier than previous years, Same Same But Different generated over $100K in revenue from the waitlist before lineup announcement. FanIQ’s Experience Seekers audience was the strongest-performing audience, helping the festival reach fans most likely to convert around the experience, community, and lifestyle of the event.