BottleRock, the premier three-day music, wine, and culinary festival held each Memorial Day Weekend in Napa Valley, worked with with FanIQ One to generate more than $150K in incremental annual revenue through high-performing Snapchat and TikTok campaigns that achieved a 10X return on ad spend (ROAS). By identifying and engaging previously untapped audience segments, including nightlife enthusiasts, food and wine lovers, VIP experience seekers, and lifestyle-driven festival fans, FanIQ One expanded BottleRock’s reach beyond traditional music festival audiences, driving incremental ticket purchases.