The Houston Livestock Show and Rodeo is more than a rodeo — it’s a three-week mix of concerts, food and carnival nights. It partnered with FanIQ one to reach fans who come for the whole experience. Using FanIQ one’s proprietary audience segments, the campaign targeted foodies, families, nightlife enthusiasts and fans of the music genres on the concert lineup. Pairing the Rodeo’s authentic evergreen content with professionally produced static and video creative met those fans across the funnel and delivered a 20X–50X return on ad spend through paid social.