FanIQ executed a cross-platform campaign across Meta, Snapchat, and TikTok to reach new fans through untapped lifestyle audiences, generating an 8.5x ROAS. Top-performing FanIQ One segments included Animal Lovers, Beauty Mavens, and Thrill Seekers. By pairing these audiences with relevant Texans, Toro, and Cheerleaders content, the campaign expanded reach beyond traditional sports fans while driving ticket revenue.