CASE STUDY
Driving ticket sales across theme night promotions and special offers
The Predators used playbooks to quickly launch theme night promotions and special offers via ticketmaster and FEVO. Using custom audiences, campaigns generated a 4.74X ROAS and 1,344 total ticket purchases across Snap and TikTok. FanIQ also helped the Predators capitalize on cultural moments by using high-intent fan segments. including a Heated Rivalry and Pride Night campaigns that generated a 6X return on ad spend.
4.74X
ROAS
1,344
Purchases
60%
REVENUE FROM TIKTOK


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