CASE STUDY
Supporting the full festival lifecycle from early-stage demand generation to last-chance sales pushes with Laylo
Through a Laylo integration and waitlist-driven strategy, FanIQ helped the festival engage fans before the lineup announcement by generating 272 DropRSVPs resulting in 19X ROAS. By pushing the waitlist strategy earlier than previous years, Same Same But Different generated over $100K in revenue before lineup announcement.
$100K+
Pre-Lineup Waitlist Revenue
19X
ROAS
272
DROP RSVPS
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