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Basketball Fans

Die-hard supporters who follow fast-paced games, star players, highlights, and rivalries.

Audience by Platform

Facebook
38.3M+
Instagram
30.5M+
TikTok
16.9M+
Snapchat
28.2M+

Audience by Platform

Facebook
1.2M+
Instagram
30.5M+
TikTok
16.9M+
Snapchat
28.2M+

Audience by Platform

Facebook
38.3M+
Instagram
30.5M+
TikTok
16.9M+
Snapchat
28.2M+

Vertical Video Performance

Vertical Video Performance

Average View Time

Average View Time

10.2

10.2

seconds

seconds

Completion Rate

Completion Rate

1.77

1.77

%

%

Engagement Rate

Engagement Rate

20.5

20.5

%

%

Click-Through Rate

Click-Through Rate

2.22

2.22

%

%

Recommended Content Specs

Video Length

15-30 seconds

Optimal Resolution

1080 x 1920 pixels

Aspect Ratio

9:16 (vertical)

File Format

MP4, MOV

Audience by Platform

Facebook
38.3M+
Instagram
30.5M+
TikTok
16.9M+
Snapchat
28.2M+

Vertical Video Performance

Average View Time

10.2

seconds

Completion Rate

1.77

%

Engagement Rate

20.5

%

Click-Through Rate

2.22

%

Recommended Content Specs

Video Length

15-30 seconds

Optimal Resolution

1080 x 1920 pixels

Aspect Ratio

9:16 (vertical)

File Format

MP4, MOV

Demographic Breakdown

Age Distribution

18–24
29%
25–34
32%
35–44
21%
45–54
10%
55+
8%

Gender Split

Gender Split


57%
Male
43%
Female

Income Level

$0-$50K
35%
$50K-$75K
17%
$75K-$100K
16%
$100K-$150K
17%
$150K+
15%

Vertical Video Examples

Lifestyle Integration

Lifestyle Integration

Product Feature Spotlight

Product Feature Spotlight

Audience-Specific Story

Audience-Specific Story

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Free Demo

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Free Demo

See FanIQ One in Action

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Schedule Your
Free Demo

See FanIQ One in Action

Book a 30-minute demo today

Schedule Your
Free Demo

See FanIQ One in Action

Book a 30-minute demo today

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Paid social and digital activation, unified

into one workflow. Built for teams,

leagues, festivals, and venues.

Built For

Sports

Festivals & fairs

Venues

Company

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