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Beauty Mavens

Trend-driven fans passionate about skincare, makeup, fashion, and the creators who shape their style.

Audience by Platform

Facebook
76.4M+
Instagram
62.2M+
TikTok
19.1M+
Snapchat
31.9M+

Audience by Platform

Facebook
1.2M+
Instagram
62.2M+
TikTok
19.1M+
Snapchat
31.9M+

Audience by Platform

Facebook
76.4M+
Instagram
62.2M+
TikTok
19.1M+
Snapchat
31.9M+

Vertical Video Performance

Vertical Video Performance

Average View Time

Average View Time

12.2

12.2

seconds

seconds

Completion Rate

Completion Rate

4.4

4.4

%

%

Engagement Rate

Engagement Rate

20.8

20.8

%

%

Click-Through Rate

Click-Through Rate

3.44

3.44

%

%

Recommended Content Specs

Video Length

15-30 seconds

Optimal Resolution

1080 x 1920 pixels

Aspect Ratio

9:16 (vertical)

File Format

MP4, MOV

Audience by Platform

Facebook
76.4M+
Instagram
62.2M+
TikTok
19.1M+
Snapchat
31.9M+

Vertical Video Performance

Average View Time

12.2

seconds

Completion Rate

4.4

%

Engagement Rate

20.8

%

Click-Through Rate

3.44

%

Recommended Content Specs

Video Length

15-30 seconds

Optimal Resolution

1080 x 1920 pixels

Aspect Ratio

9:16 (vertical)

File Format

MP4, MOV

Demographic Breakdown

Age Distribution

18–24
35%
25–34
31%
35–44
19%
45–54
9%
55+
6%

Gender Split

Gender Split


32%
Male
68%
Female

Income Level

$0-$50K
36%
$50K-$75K
19%
$75K-$100K
15%
$100K-$150K
16%
$150K+
14%

Vertical Video Examples

Lifestyle Integration

Lifestyle Integration

Product Feature Spotlight

Product Feature Spotlight

Audience-Specific Story

Audience-Specific Story

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Free Demo

See FanIQ One in Action

Book a 30-minute demo today

Schedule Your
Free Demo

See FanIQ One in Action

Book a 30-minute demo today

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